A Call and A Challenge To Conserve Water

Conserve precious water to prevent it from getting all used up. Preserve life. Photo from the internet.

Just imagine. You’re already so thirsty but when you tried to get water from the faucet, you just managed to squeeze a drop. Then there is the question, can you cook without water? Can you maintain a good personal hygiene without water? In short, can you live without water? If you answered NO to all questions, then you must act now.

Recent studies showed that the Philippines is facing a water crisis over the next 10 years unless new sources are developed in order to meet the growing demand of a rising population.

“There is a [Japan International Cooperation Agency] study that says that in 2025 if we will not conserve water, there may be some problems. But of course we can always start conserving now and look for other sources,” disclosed Edgar C. Lopez, president of the Philippine Waterworks Association.

“Groundwater in the Philippines may be depleted by the year 2050,” a University of the Philippines professor said in a report based on a study that started in 2006.

“The Philippines is one of the countries in Asia Pacific that is facing an imminent water crisis unless steps are immediately undertaken to improve water management,” according to a study by the Asian Development Bank (ADB).

Yes, countrymen, the country is facing this unfortunate reality and we are not supposed to ignore it if we want to preserve our country for the our children and the generations to come.

In line with this gnawing concern, a group of communications professionals and graduate students from the University of the Philippines Open University (UPOU) is pushing a social marketing campaign to encourage the Filipino families in water conservation. This is starting the campaign at the smallest community unit–the family. The group aims to create massive awareness amongst the people on how important the discipline in water consumption is and what would be the worst scenarios if the Filipinos failed to act now.

The group is also hosting a Conserve Water Challenge 2013, encouraging the participants to share their creativity in presenting water conservation tips and how they implement it in their daily lives in order to lower their monthly water bills. A participant can make use of video, photo collage, or blogs to say their message. The best entry and the one who can prove to have lowered their water bill by applying the water conservation tips they have presented will win P5,000 cash! There are also 10 consolation prizes of P500 worth of water bill. The submission of entries is until September 15, 2013.

For more information about the Conserve Water Challenge 2013, follow them on Facebook: https://www.facebook.com/ConserveWaterNow and on Twitter: https://twitter.com/conserveh2onow

Water is Life. Don’t be wasteful. Conserve Water NOW before it’s too late.

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