Alopecia areata awareness

Alopecia areata awareness

Novuhair Supports ALOPECIA AREATA Awareness: Celebrating Inner Strength


September is the month-long commemoration of Alopecia Areata awareness worldwide. Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering citizens who have this condition.

Alopecia Philippines
Members of Alopecia Philippines

What is Alopecia areata?

Alopecia areata is a condition when hair loss occurs due to faults in the immune system. These “faults” attach the hair follicles, which then results in partial or total loss of hair on the head and other parts of the body.

Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Abby’s decision to come out in public with her condition was a major turning point in her life.

On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.

Alopecia Philippines
Abby Assistio for Novuhair.

This paved the way for the beginnings of the group, Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, as well as to create an online support community for them.

Inspired by Abby’s honesty and courage, many people, men and women, kids and teens from different walks of life began sharing their own stories and struggles living with alopecia. What started out as a group of ten has now more than 300 members. Its Facebook page – Alopecia Areata Awareness, as followers from all over the world.


Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.

Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of natural ingredients that are FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive.

Novuhair Topical Scalp Lotion, Shampoo, and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit

Novuhair on Social Media

Facebook Page: Novuhair Official
Instagram: @NovuhairOfficial
Twitter at @NovuhairNatural.

Abby Asistio Alopecia Awareness Youtube Link:

You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and

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