Have you been thinking about the future? How do you feel about it? Is your family doing okay? Are the people around you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will be able to show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselves to our loved ones as well as to the community where we live.
What is the Sunlife BLISS?
BLISS is a Facebook application that aims to get the pulse of how Filipinos think about money as well as their outlook for the future.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
How BLISS happens
Using the power of “crowdsourcing“, BLISS gathers insights directly from the consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collected primarily via Facebook.
The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. The results will be updated real time, with different aggregations available for viewing.
BLISS will also radiate warmth in real life. Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlook responses, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users. “Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the social media platform through BLISS,” said Sun Life Foundation Executive Director Anne Zillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
BLISS to #LiveFreePH
From the present to the future, BLISS tells the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition and financial security are part of the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, all these concerns can become the building blocks of a nationwide movement towards financial independence for everyone.
“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”
Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go to http://bit.ly/1hDBxhn to begin.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Celebrating 150 years in 2015, Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United Kingdom, the United States, Ireland, Singapore, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies have total assets under management of $813 billion. For more information about this campaign, please visit www.sunlife.com.