KROMA Entertainment promises to reinvent our leisure time by bringing “traDigital” entertainment into our Pinoy homes. It is a new company under Globe backed by the 917Ventures Retirement Fund. Read more about what we can expect from this newly launched company.
What is KROMA Entertainment?
The company is the culmination of Globe’s years of groundwork to further enrich and future-proof the Globe Group digital ecosystem.
KROMA brings together passionate content and experienced creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Pinoy audience. KROMA offers entertainment for everyone across different screens and formats, be it high-quality films, series, TV shows, music, digital content, as well as events.
“We are excited to share KROMA with you. It’s a treasure trove of creative and innovative content that’s relevant to our audiences, featuring the country’s best creators, and talents. We are determined to forge a new path for entertainment,” discloses Ian Monsod, CEO of Kroma Entertainment, Inc. “Our vision is to become the leading TraDigital entertainment player in the Philippines in line with our goal of entertainment for all.”
The Transition from Globe Entertainment to KROMA
The Globe Group is going full-scale into entertainment with KROMA, expanding its earlier venture into live events, production, publishing, and music with what was then called Globe Entertainment (GENT).
KROMA’s brands offer a new entertainment experience, converging to create a more engaging, exciting, and different experience for its clients and audiences.
LIVE MNL, a rebrand of Globe Live, continues to work on events and activations on the ground, online, and in hybrid. They are keeping the same standards that have made them a keepsake in the industry after successfully bringing to life events such as It’s A Girl Thing, ETO NA! Musikal nAPO! and the first-ever Korean virtual fan meet in 2020.
Likewise rebranded, Globe Studios has spun off its businesses. ANIMA continues to produce award-winning and critically-acclaimed films, series, and podcasts, while SECRET MENU, remains a full-service production house, creating branded content and TV commercials.
KROMA likewise takes charge of the music label PARADISE RISING, in partnership with international label 88Rising, to champion Filipino talent on the global stage. KROMA’s video-on-demand platform UPSTREAM has been home to the latest films, series, and events for Filipinos around the world.
Meanwhile, NYMA focuses on pushing talent growth across the company’s network of partners and clients. PIE, a partnership with ABS-CBN and BEAM digital television network and supported by 917Ventures, is a multi-platform, real-time, interactive entertainment channel. It provides memorable and rewarding experiences, prizes, and connections for and with Filipinos.
Rounding up the KROMA roster of brands are Wonder, a pop culture and style platform, and FreebieMNL. This is everyone’s destination for the latest news and deals on food and lifestyle.
Globe supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development.
- To know more about Kroma, visit https://www.kroma.ph/
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