World Vision and ComCo SEA Work on Cause Marketing for Good for MSMEs

Global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia continue their mission of giving companies and brands opportunities to give back. Through its Citizen ComCo initiative, this time the focus is on supporting micro, small, and medium enterprises (MSMEs) through the Cause Marketing for Good Virtual Conference.

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The Cause Marketing for Good Virtual Conference

Created and organized by World Vision and ComCo Southeast Asia, the Cause Marketing for Good Virtual Conference is part of the organization’s larger initiative to orient MSMEs on the value of cause-related marketing or CRM. This is especially relevant in today’s pandemic environment because it will equip them on how to champion social issues through their marketing efforts.

Happening on July 21, 2 p.m., the online conference will include sessions on defining CRM, CRM’s impact on sales from AirAsia, and how to use e-commerce to forward your cause from Lazada. There will also be a panel discussion on how to create effective CRM campaigns featuring experts and practitioners of the field such as ComCo Southeast Asia for public relations and Ideas X Machina for creatives.

The ongoing pandemic has had a massive effect on the economy, with MSMEs taking the brunt, as they make up 99.5% of business establishments in the Philippines. Moreover, they employ 62.4% of the country’s workforce according to the Philippine Statistics Authority.

MSMEs are currently facing huge hurdles to keep their businesses afloat, especially in the face of quarantine regulations and economic slowdown.

Bayanihan: Working Together

But with the challenge brought about by the pandemic comes the bayanihan spirit – the value of Filipino community as they work together towards a common goal. This has urged individuals, communities, organizations, and even brands and companies, to band together and help each other during this crisis.

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Filipino consumers, especially millennials and Gen Zers, respond positively to brands and companies that support advocacies and stand for causes and values that they believe in.

According to the Global Millennial Survey 2021 by professional services firm Deloitte, millennials and Gen Zers are concerned about the positive impact of businesses on society. These young consumers tend to make decisions aligned with their values. More than a quarter of the respondents say that a businesses’ impact on the environment influences their buying decisions, expecting brands to be aligned with their personal values before they invest in their products or services.

Socially-Conscious Businesses

In the eyes of consumers, businesses can and have the responsibility to do good – and doing good actually makes for good business. Through the Cause Marketing for Good Campaign and Virtual Conference, World Vision and ComCo Southeast Asia look forward to helping more MSMEs build strong connections with their customers through effective and sustainable cause-related marketing campaigns. These are the ones that allow them to sell while also creating a positive social impact in the Philippines.

How to Join

Participants may register for the Cause Marketing for Good Virtual Conference at wvph.co/CauseMarketingForGood.

To know more about World Vision and ComCo Southeast Asia’s partnership, visit www.worldvision.org.ph. Please follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.

For more information on World Vision Philippines and its other initiatives, call the World Vision hotline number at 8372-77-77 or Ms. Wichelle Cruz of Private Sector Partnerships Manager at 0917-511-6640.

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.

About ComCo Southeast Asia

ComCo Southeast Asia or ComCo SEA is a trailblazing and global award-winning integrated communications agency. It is powered by a coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region.

Based in the Philippines with an affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR. It is a strategy-based, content-driven, and channel-agnostic way of doing PR. They also observe Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. To know more about ComCo Southeast Asia, visit www.comcosea.com.

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