The Tanduay Rum Festival 2022 is happening once again! Yes, the City of Smiles and the World’s Number 1 Rum have joined forces again to host the nationwide Tanduay Rum Festival 2022. In a press conference, the Bacolod City Government and Tanduay announced their partnership for this event that is happening from August 12-20. More details below.
The 2nd Tanduay Rum Festival 2022
The first Tanduay Rum Festival was staged in 2019 to pay homage to the province’s sugarcane industry. It was called off in 2020 and 2021 because of the global COVID-19 pandemic. But this year, Tanduay saw it fit to hold the Rum Festival again to bring attention back to the sugarcane industry and refuel the city’s tourism economy.
“We are excited to work with the new Bacolod City Government in bringing attention to the important role of Negros Occidental’s sugarcane economy in the steady growth of Tanduay overseas and the international awards it has received,” said Lucio Tan III, President and COO of Tanduay Distillers, Inc. and Vice Chairman of the Lucio Tan Group (LTG).
The event is also a celebration because Tanduay has been on a winning streak in the most recent years. Recently, the company has been declared the World’s Number 1 Rum brand by Drinks International Magazine for five consecutive years. It has also received the Brand of the Year Award from the London-based World Branding Awards for seven straight years.
A Prelude to the Masskara Festival
Moreover, the Tanduay Rum Festival in Bacolod will be a fitting prelude to the Masskara Festival, which will be staged once again in October.
Since his election to office, newly-elected Bacolod Mayor Albee Benitez has been drumming up investor confidence in the City. Tanduay is one of the first companies that responded by initiating the Rum Festival to help boost tourism and drive the businesses’ return to normalcy.
Bringing Out the Best of Bacolod
From August 12-20, the Tanduay Bacolod Rum Festival will also showcase the craftsmanship, skill, and artistry of Bacolodnons through various events. Once again, there will be Barrel Art, Bottle Design, and Street Art Competitions.
Moreover, Bacolod’s famed culinary culture will also be under the spotlight through the highly-anticipated Culinaria Competition. Throughout the festival, there will be a food park for visitors to enjoy various Bacolod dishes. Furthermore, an exciting Flairtending and Mixology contest will likewise take place.
The highlight of the Tanduay Bacolod Rum Festival will close with music and dancing at the NGC Complex. There will be a Street Dance Fusion and Float Competition as well as a rock concert to be headlined by a surprise list of guest artists from Manila.
- To learn more about the Tanduay Bacolod Rum Festival, follow its official Facebook account.