The Covid-19 pandemic has hit us all pretty hard but we are starting to rise up again. The Philippine economy is starting to regain some color. This Christmas, choose to help our local businesses. Buy local and then gift local. Let’s help each other to heal as one.
#GiftLocal: The Gift Local Campaign
For Filipinos, Christmas is all about family traditions, which includes gift-giving. Buying gifts for family members and loved ones is a tradition that we have kept because it adds excitement to the holidays.
And no matter how different this year’s celebrations maybe, the spirit of giving will always be alive in all of us.
Each year, Globe myBusiness supports SMEs (Small and Medium Enterprises) with the #GiftLocal campaign. The program aims to encourage Filipino consumers to purchase their gifts from local small businesses.
“We have always rallied the Filipino consumers to patronize local establishments and help Filipino SMEs, especially during the holiday season,” said Globe myBusiness Strategy and Marketing Head Maridol Ylanan.
“This year’s Gift Local campaign will serve an even greater purpose, as we feature the products of our SME partners that will delight Filipino customers for their gift-giving celebration.” While the gifts will make the receivers happy, the aim is really to supporting local SMEs bounce back in these challenging times.
E-Bazaar Online Shop
As a part of the annual Gift Local campaign, Globe myBusiness is holding a 3-day E-Bazaar with Lazada. This will happen from November 27 to 29, to coincide with the Black Friday Sale in the US.
The online event will feature Globe myBusiness clients and partner SMEs, such as Bayongciaga, Punta Riviera Resort, Old World Food Enterprise, and Robi & Peach RTW. There will be live selling to be streamed through Laz Live and Globe myBusiness’ Facebook page.
Globe encourages consumers to make their holidays more meaningful by gifting local and supporting SMEs this holiday season.
Check out its Gift Local video:
Partnering With Malls
Many more activities and promos will be rolled out by Globe myBusiness in collaboration with partner malls. Among those on the list are Ayala Malls and SM Premier Malls and the events will happen in the coming weeks.
These collaborations with partner malls are made more exciting through a social media promo. They will encourage the public to upload their picture showing how they are keeping themselves safe while shopping and dining.
Globe’s #GiftLocal likewise joins the government’s advocacy, “Ingat Angat Tayong Lahat.” This aims to restart the Philippine economy by building consumer confidence and guiding private corporations and SMEs on best safety practices.
Globe myBusiness’ supports the “Ingat Angat Tayong Lahat” advocacy by encouraging SMEs to adopt digital solutions in their operations. This should be able to help ensure the safety of their customers and its employees.
Globe myBusiness is also partnering with Ayala Foundation for its Brigada ng Ayala project. This program provides education packs, health and hygiene kits, and connectivity support for teachers and learners in the new normal of education.
The partnership with Ayala Foundation also extends to disaster relief initiatives.
Globe is also supportive of the 10 of the United Nations Sustainable Development Goals, such as UNSDG No. 8 on decent work and economic growth.
Follow Globe myBusiness on Facebook and Twitter to get the latest updates on the upcoming events.
- To know more about this story, visit the Globe myBusiness website.
Other SMEs on Lazada and Shopee
Meanwhile, please read these two articles on local SMEs that are now selling on Lazada and Shopee.