Subway® recently announced the significant slash in its marketing budget in order to unleash the new Subway Meat Stack sub sandwich! This is the kind of good news that we need in spite of the Covid-19 pandemic!
Get the New Subway Meat Stack Sub from Subway
Remember how our favorite K-Drama stars heartily enjoyed their Subway sandwiches?
The squad of Captain Ri (Hyun Bin) in Crash Landing on You devoured Subway sandwiches when they went to Seoul. We couldn’t help but salivate how they hungrily gobbled their subs.
Here in the Philippines, we can now enjoy that without thinking about our pockets too much. And then we can imagine the scenes from our favorite K-Dramas!
From October 5, 2020, to January 5, 2021, Subway® will be serving customers with a fully loaded Subway meat stack sub sandwich. It’s definitely worth every peso!
What’s in the New Subway Meat Stack Sub?
Every Subway Meat Stack Sub is definitely fully-loaded and a complete meal in itself.
The submarine is a type of sandwich made using a cylindrical bread roll split lengthwise and stuffed with all good things.
With layers of chicken strips, pepperoni, sliced chicken, and salami, the new Meat Stack sub is going to be the perfect choice for meat lovers. And practically anyone with a hearty appetite can feast on this.
Imagine this with your favorite cold drink and a chocolate chip cookie to end your heavy meal? Yum!
Redirecting their Marketing Budget
However, this new menu revamp came with a cost for the international submarine sandwich brand.
Subway disclosed that they were “sandwiched” in their budget plans this year as they were left with two options. They could either provide more meat to their subs or allot more budget for their marketing.
For Subway, the choice was obviously simple.
They wanted to provide a hypervalue sub with fresh meat even with the limited marketing budget that they have.
MORE MEAT, LESS MARKETING
Low-Budget Ad
Subway launched the more meat, less marketing campaign with its low-budget-looking ad to promote its new menu.
The ad is 15-seconds long and greets its viewers stating that their “advertisement was made by an intern on a budget”.
It then proceeded to show the process of how they created the ad using a software that is similar to Microsoft Powerpoint.
Subway even disclosed that they didn’t pay for a copywriter to make this happen.
That is why we will see hashtags such as #LessMarketing4MoreMeat to get the message about the slash in their marketing budget.
Watch
Caring for Its Customers
Subway sends a clear message–they are putting their customers first. They chose to provide more budget to add more meat for their subs instead of their marketing campaigns.
And they have thrown in a sweet deal, too. For only PhP20 add-on, you can also get their delicious chocolate chip cookie.
For dine-in and take-out, customers can choose between the 6-inch Ala Carte for Php165.
Or, you can opt for the 6-inch sub combo with a 16-oz drink for Php190.
If you really want to have the full, appetizing experience, you can choose the Footlong Ala Carte which is Php320.
Subway Food Delivery Services
Moreover, Subway offers customers the chance to taste their fully loaded menu in the comfort of their homes and offices. With just a little add-on price for its delivery through the Grab Food and LalaFood App, you can already enjoy your Subway meat stack sub comfortably.
Delivery fees vary depending on the customer’s location.
Find the prices for delivery below:
- 6-inch Ala Carte – Php 206.25
- 6-inch Combo sub with 16-oz drink – Php237.50
- Footlong Ala Carte – Php400
- Add-on chocolate chip cookie – Php25
You can also check out their 250 Twin Deal — a 6-inch Meat Stack Ala Carte plus a 6-inch Smoked Chicken for only Php250.
Subways Enables Seamless Digital Transactions with BOTTY via Messenger
Subway is also enabling and practicing seamless transactions with their helpful chatbot “BOTTY” via messenger.
They took out the frustration of queuing for your meals and reduced the waiting time. It’s totally convenient and easy to use BOTTY via messenger as it works in 3-simple steps:
Order, Pay, and Collect!
Once customers have decided, BOTTY via messenger will provide a summary of their orders and the total bill.
BOTTY via messenger will provide customers with an order number and will keep them updated on the status of their transaction. They will get an alert from BOTTY when their order is ready for pick-up. Just provide
the payment and you are ready to go.
Subway Branches in Luzon
The New Subway Meat Stack sub is only available for the 29 Subway branches in Luzon.
However, Subway’s branches at RCBC Plaza, Festival Mall, and Ayala Manila Bay are currently closed due to the Covid-19 pandemic. If they can resume operations during the promo period, the Meat Stack sub will also be available at these branches.
Find out the Subway branch nearest you
| Bocaue | Petron Gas C-Store, KM 30 Southbound Lane, NLEX |
| Greenhills | Connecticut Arcade, Greenhills Shopping Center, San Juan |
| Dela Rosa | G/F 2 Dela Rosa St., Makati City |
| Valero | M15-Valero 2 Car Park Retail, 149 Valero Street |
| Sta Lucia | Sta. Lucia East Grand Mall, Marcos Highway Cnr Felix Ave |
| Pioneer | Robinsons Cybergate Center, Pioneer Street |
| UST | Level 1, Space 8, UST Multi-Deck Parking Bldg |
| Mavenue | 7844 Mavenue Bldg., Makati Ave |
| MCM | UPSI Building, No. 1122 United Nations Avenue |
| Macapagal | Unit E Met Petron Building, Macapagal Blvd. cor Seaside |
| RCBC Plaza | RCBC Plaza, Sen. Gil J Puyat Ave., Makati City |
| One Archers | One Archers Place, Taft Ave. corner Castro and Fidela |
| Makati Esteban | Ground Floor Sterling Centre Bldg, 131 Dela Rosa Corner |
| RBC | Ground Level Tower 3 South, The Rockwell Business Center, Pasig City |
| Pearl Plaza | 8101 Pearl Plaza Building, Pearl Drive, Ortigas Center |
| Marquee Mall | Level 2, Francisco G. Nepo Avenue, Pampanga |
| Cities Event Place | #30 Sgt. Esguerra St. Brgy. South Triangle, Quezon City |
| Robinsons Galleria | Robinsons Galleria |
| Festival Mall | Festival Supermall, Filinvest City, Alabang |
| ATC | Alabang Town Center, ATC Corporate Center |
| EXXA | G/F Exxa Tower, Robinsons Bridgetowne, Pasig |
| PITX | Paranaque Integrated Terminal 1 Kennedy Avenue |
| Regis Center | Regis Center, Katipunan |
| BGC | Unit C, G/F Citibank Plaza, 34th Street Corner Lane D, BGC, Taguig |
| Feliz | Ayala Feliz, Pasig |
| Prince Plaza | Prince Plaza II Condo-Hotel Dela Rosa Cor. Legazpi Sts |
| Ayala Manila Bay | Legazpi Vlg, Unit 9, Ground Flr., Makati City 1229 Ayala Manila Bay, Parañaque |
| Oriental Garden | Oriental Garden, Chino Roces Ave. & Javier St., Brgy Pio del Pilar, Makati City |
| Asian Hospital | Lower Ground Floor 2205 Civic Drive Filinvest Corporate City Alabang Muntinlupa City |
Subway® Keeps It Real for Everyone
The more meat campaign was inspired by existing and real problems of the advertising industries during the COVID-19 pandemic.
Budget cuts for brands and agencies are happening and can limit or put on
hold multiple marketing campaigns.
However, creativity has always been best exercised during a pinch. And since the Subway Meat Stack Sub holds a lot of value in their meat, it was an interesting angle to ride out and actually mention.
Subway had put so much meat in the sub that they ran out of marketing budget.
Creative Direction
For art direction, Subway wanted it to be “super lo-fi”, a term for the music or sound where imperfections are deliberately shown.
This was applied as the campaign was done on a non-creative tool or a plain presentation software.
Indeed, Subway took the joke of using a simple presentation software into ads. However, the campaign isn’t only for humor. It also aims to touch on the situation that many advertising agencies are currently facing during the COVID-19 pandemic.
And the result of the campaign has been clear that with its budget cuts, the true value of the product has been successfully portrayed. Even with limited resources, having a good advertising team with a limited budget doesn’t mean that they cannot make a campaign that is both refreshing
and fun.
About Subway® Restaurants
The Subway restaurant chain continues to evolve the dining experience despite all the pressures of the Covid-19 pandemic. They are offering awesome sandwiches made with quality ingredients in more than 100
countries.
Subway is known for its robust flavor combinations while serving over 6 million made-to-order sandwiches created each day.
All Subway restaurants all over the world are owned and operated by more than 20,000 Franchise Owners who employ many people in their communities.
The Subway experience is also delivered online at Subway.com,
through Subway.com/Delivers, and the Subway® App.
Other Covid-19 Stories
Meanwhile, here are other stories about Covid-19 in this blog:
- I Speak for the Trees – A Covid-19 Quarantine Story because they can’t.
- During the pandemic, many people and organizations rose up to the challenge. Read: The Frontliner Today Brings Hope Across Amidst Covid-19 Crisis
- Music and healing: We Heal as One by Voice Chords Music Studio | Covid-19
- Classmates help their brethren who are healthcare workers. Read about The Amlig Project Against Covid-19
- Fund-raising efforts for Covid-19 Face Masks for a Cause in Negros Occidental
- Megaworld Gives P60M Worth of Covid-19 Test Labs to Philippine Red Cross
- Read about the Covilyzer UVC Sterilization Lamps Fight Covid-19
This is an awesome deal. Ka-gutom! Now, I am drooling and I won’t be able to watch another K-Drama without thinking of Subway.
This is an absolute hit to us pinoy ,we used to adopt very quick to a trend ,like food ,subway remind us of good food ,great value for money
Sa kdramas ko lang nakikita ‘tong Subway eh, tapos meron na pala dito sa PH? 😱 why now ko lang nalaman huhu. Sobrang nagccrave talaga ako sa sandwich nila pag napapanood kong kinakain ito sa kdramas. Thanks for sharing the list of branches Mommy Sig, dadayuhin ko talaga ‘to! ❤️