Subway sandwich - Meat Stack - sandwich meal - Subway meat stack sub - less marketing - more meat - meat lovers - fully loaded meat sandwich

Subway unleashes the new meat stack sub -- the fully loaded meaty submarine sandwich. Can be ordered solo or with a meal plus cookie.

New Subway® Meat Stack Sub Unleashed| More Meat, Less Marketing

Meet the new Subway Meat Stack sub sandwich — the fully loaded meaty submarine sandwich that meat lovers will surely love.

2.4K+Shares

Subway® recently announced the significant slash in its marketing budget in order to unleash the new Subway Meat Stack sub sandwich! This is the kind of good news that we need in spite of the Covid-19 pandemic!

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery

Get the New Subway Meat Stack Sub from Subway

Remember how our favorite K-Drama stars heartily enjoyed their Subway sandwiches?

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery, Crash Landing on You, CLOY, K-Drama, Captain Ri, Yoon Seri, Son Ye-Jin, Hyun Bin
~ We all remember this scene from Crash Landing on You (CLOY) when actress Son Ye-jin accidentally lands on Hyun Bin Oppa in North Korea. Their well-loved characters Yoon Seri and Captain Ri are unforgettable. ~

The squad of Captain Ri (Hyun Bin) in Crash Landing on You devoured Subway sandwiches when they went to Seoul. We couldn’t help but salivate how they hungrily gobbled their subs.

Here in the Philippines, we can now enjoy that without thinking about our pockets too much. And then we can imagine the scenes from our favorite K-Dramas!

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery, Crash Landing on You, CLOY, K-Drama, Captain Ri, Yoon Seri, Son Ye-Jin, Hyun Bin
~ Captain Ri’s special forces squad in North Korea from CLOY enjoyed Subway sandwiches when they were in Seoul, South Korea. ~

From October 5, 2020, to January 5, 2021, Subway® will be serving customers with a fully loaded Subway meat stack sub sandwich. It’s definitely worth every peso!

What’s in the New Subway Meat Stack Sub?

Every Subway Meat Stack Sub is definitely fully-loaded and a complete meal in itself.

The submarine is a type of sandwich made using a cylindrical bread roll split lengthwise and stuffed with all good things.

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery, Crash Landing on You, CLOY, K-Drama, Captain Ri, Yoon Seri, Son Ye-Jin, Hyun Bin, It's Okay to Not be Okay, Kim Soo-Hyun and Seo Ye-ji
~ My favorite scenes in K-Dramas have the logo of Subway. hihi Here’s Kim Soo-Hyun and Seo Ye-ji face to face in It’s Okay to Not be Okay that was aired on Netflix. ~

With layers of chicken strips, pepperoni, sliced chicken, and salami, the new Meat Stack sub is going to be the perfect choice for meat lovers. And practically anyone with a hearty appetite can feast on this.

Imagine this with your favorite cold drink and a chocolate chip cookie to end your heavy meal? Yum!

Redirecting their Marketing Budget

However, this new menu revamp came with a cost for the international submarine sandwich brand.

Subway disclosed that they were “sandwiched” in their budget plans this year as they were left with two options. They could either provide more meat to their subs or allot more budget for their marketing.

For Subway, the choice was obviously simple.

They wanted to provide a hypervalue sub with fresh meat even with the limited marketing budget that they have.

MORE MEAT, LESS MARKETING

Low-Budget Ad

Subway launched the more meat, less marketing campaign with its low-budget-looking ad to promote its new menu.

The ad is 15-seconds long and greets its viewers stating that their “advertisement was made by an intern on a budget”.

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery
~ The low-budget ad for Subway. ~

It then proceeded to show the process of how they created the ad using a software that is similar to Microsoft Powerpoint.

Subway even disclosed that they didn’t pay for a copywriter to make this happen.

That is why we will see hashtags such as #LessMarketing4MoreMeat to get the message about the slash in their marketing budget.

Watch

Subway Unleashes the Fully-Loaded Meat Stack Sub

Hey y'all! Enjoy more meat from Subway Philippines! They have #NoBudgetForPR because they spent their budget on MORE MEAT! Enjoy the fully-loaded meat stack sub until January 5, 2021. *Offer good in Luzon branches only.#foodblogger #food #NoBudgetForMarketing #NoMoneyForHashtag #SubwayPH

Posted by Bacolod Blogger Sigrid on Sunday, October 11, 2020

Caring for Its Customers

Subway sends a clear message–they are putting their customers first. They chose to provide more budget to add more meat for their subs instead of their marketing campaigns.

And they have thrown in a sweet deal, too. For only PhP20 add-on, you can also get their delicious chocolate chip cookie.

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery
~ The Subway Meat Stack sub is worth every peso. ~

For dine-in and take-out, customers can choose between the 6-inch Ala Carte for Php165.

Or, you can opt for the 6-inch sub combo with a 16-oz drink for Php190.

If you really want to have the full, appetizing experience, you can choose the Footlong Ala Carte which is Php320.

Subway Food Delivery Services

Moreover, Subway offers customers the chance to taste their fully loaded menu in the comfort of their homes and offices. With just a little add-on price for its delivery through the Grab Food and LalaFood App, you can already enjoy your Subway meat stack sub comfortably.

Delivery fees vary depending on the customer’s location.

Find the prices for delivery below:

  • 6-inch Ala Carte – Php 206.25
  • 6-inch Combo sub with 16-oz drink – Php237.50
  • Footlong Ala Carte – Php400
  • Add-on chocolate chip cookie – Php25

You can also check out their 250 Twin Deal — a 6-inch Meat Stack Ala Carte plus a 6-inch Smoked Chicken for only Php250.

Subways Enables Seamless Digital Transactions with BOTTY via Messenger

Subway is also enabling and practicing seamless transactions with their helpful chatbot “BOTTY” via messenger.

They took out the frustration of queuing for your meals and reduced the waiting time. It’s totally convenient and easy to use BOTTY via messenger as it works in 3-simple steps:

Order, Pay, and Collect!

Once customers have decided, BOTTY via messenger will provide a summary of their orders and the total bill.

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery
~ Order the Subway meat stack sub efficiently through BOTTY via Messenger. ~

BOTTY via messenger will provide customers with an order number and will keep them updated on the status of their transaction. They will get an alert from BOTTY when their order is ready for pick-up. Just provide
the payment and you are ready to go.

Subway Branches in Luzon

The New Subway Meat Stack sub is only available for the 29 Subway branches in Luzon.

However, Subway’s branches at RCBC Plaza, Festival Mall, and Ayala Manila Bay are currently closed due to the Covid-19 pandemic. If they can resume operations during the promo period, the Meat Stack sub will also be available at these branches.

Find out the Subway branch nearest you

BocauePetron Gas C-Store, KM 30 Southbound Lane, NLEX
GreenhillsConnecticut Arcade, Greenhills Shopping Center, San Juan
Dela RosaG/F 2 Dela Rosa St., Makati City
ValeroM15-Valero 2 Car Park Retail, 149 Valero Street
Sta LuciaSta. Lucia East Grand Mall, Marcos Highway Cnr Felix Ave
PioneerRobinsons Cybergate Center, Pioneer Street
USTLevel 1, Space 8, UST Multi-Deck Parking Bldg
Mavenue7844 Mavenue Bldg., Makati Ave
MCMUPSI Building, No. 1122 United Nations Avenue
MacapagalUnit E Met Petron Building, Macapagal Blvd. cor Seaside
RCBC PlazaRCBC Plaza, Sen. Gil J Puyat Ave., Makati City
One ArchersOne Archers Place, Taft Ave. corner Castro and Fidela
Makati EstebanGround Floor Sterling Centre Bldg, 131 Dela Rosa Corner
RBCGround Level Tower 3 South, The Rockwell Business Center, Pasig City
Pearl Plaza8101 Pearl Plaza Building, Pearl Drive, Ortigas Center
Marquee MallLevel 2, Francisco G. Nepo Avenue, Pampanga
Cities Event Place#30 Sgt. Esguerra St. Brgy. South Triangle, Quezon City
Robinsons GalleriaRobinsons Galleria
Festival MallFestival Supermall, Filinvest City, Alabang
ATCAlabang Town Center, ATC Corporate Center
EXXAG/F Exxa Tower, Robinsons Bridgetowne, Pasig
PITXParanaque Integrated Terminal 1 Kennedy Avenue
Regis CenterRegis Center, Katipunan
BGCUnit C, G/F Citibank Plaza, 34th Street Corner Lane D, BGC, Taguig
FelizAyala Feliz, Pasig
Prince PlazaPrince Plaza II Condo-Hotel Dela Rosa Cor. Legazpi Sts
Ayala Manila BayLegazpi Vlg, Unit 9, Ground Flr., Makati City 1229
Ayala Manila Bay, Parañaque
Oriental GardenOriental Garden, Chino Roces Ave. & Javier St., Brgy Pio del Pilar, Makati City
Asian HospitalLower Ground Floor 2205 Civic Drive Filinvest Corporate City Alabang Muntinlupa City

Subway® Keeps It Real for Everyone

The more meat campaign was inspired by existing and real problems of the advertising industries during the COVID-19 pandemic.

Budget cuts for brands and agencies are happening and can limit or put on
hold multiple marketing campaigns.

However, creativity has always been best exercised during a pinch. And since the Subway Meat Stack Sub holds a lot of value in their meat, it was an interesting angle to ride out and actually mention.

Subway had put so much meat in the sub that they ran out of marketing budget.

Creative Direction

For art direction, Subway wanted it to be “super lo-fi”, a term for the music or sound where imperfections are deliberately shown.

This was applied as the campaign was done on a non-creative tool or a plain presentation software.

Indeed, Subway took the joke of using a simple presentation software into ads. However, the campaign isn’t only for humor. It also aims to touch on the situation that many advertising agencies are currently facing during the COVID-19 pandemic.

Subway, sub sandwich, submarine sandwich, food, restaurants, snacks, healthy snack, sandwich meal, Subway branches, Subway Philippines, less marketing, more meat, fully loaded sandwich, full loaded meat stack sub, chicken, pepperoni, salami, vegetables, promo, BOTTY via messenger, order via messenger, Lala Food, Grab Food, Subway restaurants, advertising budget, better quality food, Subway app, food delivery
~ A fully loaded sandwich is what you get from Subway. ~

And the result of the campaign has been clear that with its budget cuts, the true value of the product has been successfully portrayed. Even with limited resources, having a good advertising team with a limited budget doesn’t mean that they cannot make a campaign that is both refreshing
and fun.

About Subway® Restaurants

The Subway restaurant chain continues to evolve the dining experience despite all the pressures of the Covid-19 pandemic. They are offering awesome sandwiches made with quality ingredients in more than 100
countries.

Subway is known for its robust flavor combinations while serving over 6 million made-to-order sandwiches created each day.

All Subway restaurants all over the world are owned and operated by more than 20,000 Franchise Owners who employ many people in their communities.

The Subway experience is also delivered online at Subway.com,
through Subway.com/Delivers, and the Subway® App.

Other Covid-19 Stories

Meanwhile, here are other stories about Covid-19 in this blog:

1 thought on “New Subway® Meat Stack Sub Unleashed| More Meat, Less Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *