Globe myBusiness has partnered with Facebook in launching the Philippine’ first credit card-free Facebook ads platform. It’s for micro, small, and medium enterprises (MSMEs) to create and boost their ads easily on Facebook.
The First Credit Card-Free Facebook Ads Platform
Filipino business owners acknowledge the importance of social media marketing and advertising. However, many of them do not own a credit card, which is a Facebook requirement when running ads.
“Globe myBusiness understands the dilemma of micro and small entrepreneurs when creating awareness about their products and services. Additionally, those who do have a credit card do not want to use their personal account for business purposes.” This was revealed by Ces Porto, Globe myBusiness Marketing Head.
“Globe myBusiness decided to join hands with Facebook in creating a unique platform. The first in the country, it will address the credit card concern of MSMEs,” she adds. Moreover, it will create more opportunities for MSMEs to promote their business to a wider market.
Globe myBusiness: Digital Marketing Partner
Globe myBusiness wants to cement their reputation as a partner for entrepreneurs in their digitalization journey.
John Rubio, Country Director, Facebook Philippines said: “Each day people come to Facebook to connect with the people, products, and services. Across the world, there are over 90 million businesses on Facebook. Moreover, there are 25 million businesses on Instagram.”
He revealed that all these businesses are using their free and paid tools to run and grow their portfolio. Together with partners Globe and OnlineSales, “we will expand our support for Philippine businesses of all sizes. We will provide tools and resources to help them grow and thrive in the digital marketplace,” Rubio adds.
Globe myBusiness Ad Creator
The set up is easy. Owners can use the Globe myBusiness Ad Creator to create content and charge their advertising expense to their Globe myBusiness Postpaid Bill. This process eliminates the need to own a credit card to pay for Facebook ads.
The Need for Social Media Advertising
Digital marketing is highly important to micro and small businesses in the Philippines. It is recorded that Filipinos spend an average of 10 hours a day on the internet.
The figure requires businesses to have online exposure by having a website and social media presence. This way, interested parties can easily find information about the company and its products and services. In order to advertise online, credit cards used to be required.
However, credit card penetration in the Philippines remains low. In 2017, a survey conducted by the World Bank Global Findex showed that only 1.9% of Filipinos 15 years old and above own a card. Thus, most local MSMEs cannot fully utilize Facebook for their marketing and advertising requirements.
To know more about digital marketing and how Globe myBusiness can help, visit https://mybusiness.globe.com.ph.