In this digital age, effective communications is very important. We should be able to relay our message out there and get a warranted response from the general public. The efforts of BDO Unibank paid off, especially during the pandemic, because they bagged the prestigious Quill Award for Effective Communications.
Effective Communications: Successful BDO Campaigns
BDO Unibank’s efforts to keep its clients and the general public informed have been recognized with six Excellence and Merit awards at the recently held “Arise: The 18th Philippine Quill Awards.” This event honors exemplary communication research, programs, skills, and creative work.
BDO received an Excellence Award in the Social Media Programs category for engaging with TikTokers, an emerging set of online influencers, to start conversations about its BDO Remit videos on the social media platform as well as help bring joy to overseas Filipinos and their beneficiaries at home.
The BDO Remit videos starring endorser Piolo Pascual were launched last year. To bring them closer to customers, the bank partnered with Star Magic’s Rise Artists Studio to have Piolo guest on its “We Rise Together” online show, and get support from its online influencer network. This strategy gave BDO an Excellence Award in the Media Relations category.
Meanwhile, the bank’s “Kabayan, Kasangga, Kasama” campaign, which created awareness for its BDO Remit videos bagged a Merit Award in the Marketing, Advertising, and Brand Communication category. The campaign culminated in one of the first virtual presscons in the Philippines amid the COVID-19 pandemic.
More Awards in the Audio-Visual Category
BDO also brought home accolades in the Audio/Visual category for their advocacy videos. Since these are aimed at different target audiences, they have effectively communicated their messages across different markets.
- An Excellence Award for its “Banking on the Filipino” video. This features the bank’s financial inclusion programs and inspires support from its managers and executives during its annual officers’ meeting.
- A Merit Award for its video for millennials. It features young influencer Angelique Manto getting advice from BDO brand ambassador Pia Wurtzbach on how she can manage her finances better.
- A Merit Award for its Valentine’s Day-themed financial education video. “Payo para sa Puso” was developed as a response to a report that shows the need for millennials to handle their money more responsibly.
About the Quill Awards
The Quill Awards was organized by the Philippine office of the International Association of Business Communicators (IABC). It is a global membership association whose members represent various communications disciplines. These include public relations, media relations, corporate communications, public affairs, government relations, and community relations.