Ford Motor Company has announced the appointment of Michael Breen as managing director of Ford Philippines. Breen is currently managing director of Ford Asia Pacific Direct Markets (APDM) so his appointment will take effect June 1.
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Going to the Philippines
Michael Breen joined Ford in 1993 as a customer service representative in Ford North America, climbing up the ranks while performing various marketing and sales roles.
In his new role, Breen will be responsible for continuing to drive Ford’s momentum in the Philippines. This will include sustaining the success of its vehicle lineup and further enhancing the ownership and aftersales experience for Ford customers.
Breen will relocate to Manila and will report directly to Yukontorn ‘Vickie’ Wisadkosin, president, Ford ASEAN.
“Mike brings with him a wealth of experience gained from close to three decades of working in Ford markets all over the world. As APDM country lead complemented by his extensive expertise in dealer relations, marketing, and sales operations, I am confident that Mike’s leadership in the Philippines, together with our dealer partners, will help us improve customer experience to further grow the Ford brand in the market,” said Wisadkosin.
About Michael Breen
In his present role that he assumed in 2019, Breen leads a team that supports distributors across 25 countries. They work around various product requirements and customer engagement initiatives.
Under his leadership as managing director, he supported distributors to grow Ford’s presence in selected markets. They were able to introduce new products that led to a 15 percent increase in volume and 5.6 points improvement in market share.
As Brand Content and Alliance Manager, Breen led the launch and execution of a groundbreaking partnership with Home Shopping Network. This helped increase leads and sales as well as improved overall perception of the Ford brand.
In 2016, he was appointed Truck and SUV Launch Manager in Ford Asia Pacific based in Shanghai, China. There, he facilitated the integration among teams in Marketing Communications, Media Communications, Truck, and various Asia Pacific markets to support the launch of the Ranger Raptor in 2018. In 2018, he moved to Bangkok, Thailand as Marketing Communications Launch Manager, Ford Asia Pacific Operations.
Breen earned a Bachelor’s degree in Business Communications from Oakland University in 1991.