Seda Hotel Bacolod
7th Location in the Philippines
SEDA Capitol Central is set to open their doors here in Bacolod City by the end of October. The city is excited to have a new and modern hotel in our midst plus we are excited because this means more opportunities for our people.
The expanding Seda chain draws from its many homecourt advantages resulting from its strong web of relations within the communities it serves. This impacts particularly when the hotel is recruiting talent to open new properties in highly competitive locations like Bacolod. “Our recruits are excited about joining Seda because of its growing reputation as a local brand with world-class standards,” says Seda’s Senior Group General Manager Andrea Mastellone. With rigorous training, local talents, who make up close to 95 per cent of every Seda property, evolve to become seasoned hoteliers. While they are properly oriented towards the needs of international clients, they retain at the same time their innate Filipino desire to delight guests.
SEDA Bacolod Amenities
Seda Capitol Central in Bacolod City, which is standing proudly on the corner of Lacson Street and North Capitol Road, will have a total of 154 rooms and will also include offices and residential buildings. Other facilities include Seda’s signature dining outlets, Misto and Straight Up roof deck bar, banquet and meeting venues, a swimming pool, gym, and e-lounge. With all these features, this just means that they will employ hundreds of people with varying capacities in their fold.
SEDA for Business Travelers
Seda Capitol Central is the brand’s second hotel in the Visayas. Responding to strong economic growth in the region, the AyalaLand Hotels and Resorts homegrown build this new property. It is foreseen that in the next five years, we will see an influx of travelers to the province because of the rise of Business Process Outsourcing firms (BPOs) seeking provincial sites, according to industry studies.
Mastellone says, “Our goal is to be the preferred hospitality brand in the country catering to both local and global travelers. By offering our guests superior accommodations, service in line with international standards and a strategic location, Seda has succeeded in attracting a loyal following and an exceptional guest return ratio.” Seda Capitol Central will increase the brand’s room inventory to more than 1,400. It is part of a nine-hectare Ayala Land mixed-use development in a park that was once part of the centrally-located provincial capital. The estate is being developed into a new urban growth center serving the whole of Negros Occidental and will highlight a regional mall with a wide array of retail and shopping options a few steps away from Seda.
According to a global real estate services firm, homegrown brands like Seda are crucial in the tourism industry because they cater to a value-oriented market and other segments that international chains do not serve. “Our growth has been highly organic and supported by the markets where we are located. We intend to continue that trend as we continue to expand,” says Legaspi. Also under development are its first resort hotel in Palawan and other city hotels and serviced apartments in Metro Manila, bringing the
total room inventory of the brand to 3,500 by 2019.